Printed Promotional Item

With new color pictures and improved print quality, this book covers the early history of Hasselblad, from the very early cameras before the Hasselblad name was used on them, and camera numbers manufactured are also listed. It covers the huge amount of camera lenses and the many accessories made by Hasselblad, which are listed in this most exhaustive book on this famous manufacturer. The sales literature as well as instruction books have been catalogued with illustrations going right back to the early material, and some of the promotional items are illustrated and listed. Finally, a very comprehensive index both of the Hasselblad code numbers and item index, as well as a comprehensive bibliography are included. Tables showing all the lenses available over the years with starting and finishing manufacture numbers and dates. This book will appeal to the camera user as well as the enthusiast and collector as it is the complete reference to Hasselblad with virtually every item manufactured illustrated.

There are few collections of ephemeral items that provide a view of the world as cohesively as Pentothal postcards. And their style is very much of their time -- the 1950s and 1960s. At least 170 cards were printed, stamped, franked, and sent from nearly 80 countries. They were an innovative way for the Abbott pharmaceutical company to promote Pentothal, an anesthetic agent still in use today. The cards were sent to doctors, nurse anesthetists, hospitals and the general public. The program lasted for 15 years -- from 1954 to 1968. This book contains more than half of the cards that were produced, the very best examples, and features people, places, buildings and sculpture from around the world of the period. The collection is introduced by an explanation and guide written by David Lai, MD. Both the picture and the correspondence sides of the cards are featured. The closer you look, the more you will see.

Promotional item - A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest in, or sales of, a product. These items are also referred to by the slang terms schwag and tchotchke.

ECatalog - Online Catalog or brochure, which is similar to printed brochure - showing product / item details, but on a webpage.

Klang Box - Klang Box was a special edition box set compilation of music by Kraftwerk, issued in the UK in May 1997 as a promotional item ahead of Kraftwerk's 24th May appearance at the Tribal Gathering Festival, held at Luton Hoo, England.

Retro (KMFDM album) - Retro, a KMFDM compilation album, was initially released in 1996 as a promotional item, but was re-released in 1998. It is a fairly good retrospective of KMFDM's pre-1996 work (excluding Opium), with most of KMFDM's well-known tracks during that period.

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