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The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work

The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work
Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.



Working Solo by Terri Lonier,
Working Solo by Terri Lonier,
"One of the best resources for startup businesses." --Inc. Magazine. Few people are as qualified to put together a road map for on-your-own success as acclaimed author Terri Lonier. A marketing consultant who works exclusively with small and startup companies, she has also been conducting workshops for entrepreneurs since 1981. In this easy-to-follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more. The new edition includes details on the new legal option, the Limited Liability Corporation (LLC) which is revolutionizing how entrepreneurial enterprises function. Features over 1,000 solo business ideas. * Provides new information on Internet resources, and email and marketing on the Internet. * Covers the latest technology and digital solutions for solo entrepreneurs.



Tanzire - Tanzire is a business and Internet resource conceived to supply small to intermediate sized business the tools necessary to produce and implement a cost-effective Internet presence.

Internet Competitive Intelligence - Internet Competitive Intelligence (ICI) is a continuous process involving legal and ethical information gathering and analysis, using mostly Internet. One of the fastest growing elements of business research, ICI provides the ability to competently monitor the company's competitive environment and enables managers to make informed decisions about marketing, product development and other key business strategies.

Microsoft Small Business Server - Microsoft Small Business Server is an integrated suite of server products from Microsoft designed for running network infrastructure (both intranet management and Internet access) of small and medium enterprises having no more than 75 workstations or users. The suite consists of Windows NT/2000/2003 Server, Microsoft Exchange Server, Internet Information Services (IIS), Windows SharePoint Services, Microsoft SQL Server, Microsoft Proxy Server or Microsoft ISA Server, Microsoft Outlook, Modem Sharing Server, and Fax Server.

Ukrainian Internet Exchange - The Ukrainian network of exchange traffic has about 70 participants that represent several regions of the Ukraine. Creation of the network of exchange made it possible for its participants to considerably reduce expenditures and to broaden the possibilities of small business.



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